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Help Patients Make Wise Choices About Treatment Options - 07/20/2023

Tools are emerging to help physicians overcome the time constraints that can preempt discussions with patients.

Texas Physicians Push to Improve Health Care for LGBTQ Patients - 06/28/2023

Lesbian, gay, bisexual, transgender, or queer/questioning (LGBTQ) patients face unique barriers that put them at greater risk for mental and physical health problems. Often, their health disparities result from a lack of family support, public prejudice, and fear of the health care system. Texas physicians have launched a new workgroup and are adapting their practices to treat this underserved population.

Notice to Patients on the Departure of a Physician - 10/07/2022

When a physician departs a group, the practice should consider the issue of continuity of care for patients. The Texas Medical Board (TMB), in an attempt to address this, adopted regulations that must be followed whenever a physician leaves a group. This applies to physicians who are partners, members, or employees of the group.

Ten Tips for Effective Voice-Mail Messages - 09/23/2021

Voice mail is a great tool, but it can waste time and cause frustration if you don’t use it wisely. Follow these tips for leaving effective voice-mail messages every time.

Leading Innovation: Physician Entrepreneur Develops App to Engage Patients - 02/27/2021

In 2015, Austin cardiologist Manish Chauhan, MD, decided to finally act on an idea he’d been knocking around for a while – something to fill a void he’d witnessed when it came to engaging patients in their care.

Four Reasons Your Practice Should Start an Online Store - 12/01/2020

Online shopping continues to grow in popularity, aided in large part this year by the COVID-19 pandemic. That makes your website a prime location to highlight not only your practice’s services, but its products as well.

Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.

Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.

Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?

Help Medicaid Patients Keep Appointments With Free Rides - 12/11/2019

If your Medicaid patient has trouble keeping his or her appointments with your office due to lack of transportation or gas money, be sure the patient knows how to seek help from Medicaid.

Modern Websites for Health Care Practices - 11/01/2019

Physicians spend many years in medical school, and marketing probably wasn’t a part of the curriculum. However, there’s a good chance your next potential patient will be looking for a physician with a search engine or on Facebook. So what’s a savvy practice to do?

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.

How to Make Patients (and Google) Fall In Love With Your Site - 02/15/2019

If you want to learn what it takes to keep your practice on Google’s front page, join TMA-endorsed vendor Officite for a free online workshop starting at 1 p.m. Feb. 21.

What Does Your Online Presence Say About You? - 09/27/2018

If you don’t already monitor your online reputation, now is a good time to start. Join TMA-endorsed vendor, Officite, for a free, 45-minute webinar at 2 pm Thursday, Oct. 18 to discover how to take control of your brand across the internet.   

How to Strengthen Your Online Reputation - 09/11/2018

You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.

The Right Lighting Can Help Keep Your Practice in the Black - 07/17/2018

Switching to longer-lasting, more energy-efficient LED lighting could help your practice save money over the long term. Demand Lighting, a TMA-approved group discount program that specializes in LED lighting, offers TMA members an exclusive 20-percent discount.

You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.

Six Ways to Increase Practice Portal Sign-Ups - 04/19/2018

Many Texas practices have a patient portal but report that patients are not signing up to use it. Here are some tips that have worked for other practices around the country.

Use These Four Steps With Irate Patients - 12/19/2016

When faced with a highly emotional patient, your first task is to lower the emotional level of the patient so you can negotiate a reasonable solution. Use these four steps to accomplish that.

Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.

Four Signs It’s Time to Update Your Website - 12/06/2016

An old, outdated site can drive users away before they even get a chance to look at your services. Don’t risk losing potential patients. Instead, keep an eye out for these signs that your website needs updated functionality and a new look.

Seven Ways a Practice Newsletter Can Work for You - 12/05/2016

Many physicians balk at the notion of “marketing” their practice; nonetheless, promotion is what it may take to build a young practice or stand out in a competitive specialty field.

Simple Ways to Keep Your Website Fresh - 11/29/2016

A regularly updated website not only creates a good impression of your practice but also can make your website easier to find.

How to Apologize Like You Mean It - 11/15/2016

Everybody makes mistakes. Physicians — even the best, most well-intentioned ones — make mistakes. Regardless of the nature of the mistake, you must take steps to correct it, and that includes apologizing. But it’s important to do it right, or you may make matters worse.

Four Ways to Increase Physician Referrals - 10/31/2016

Although you may excel in your specialty, referrals from other physicians are not something you can take for granted. Here are four ways to stand out as the go-to physician in your field.